SEO Web Development Tutorial for Beginners

SEO Web Development 

Search Engine Optimization (SEO) is a combination of approaches that makes a website easier to find through search engines like Google and Yahoo. Search friendly websites are the ones you see on the first three pages of search results, and by just implementing search engine optimization basics you can greatly increase the chance of your website getting there.

Although there are ways of applying SEO at any time throughout the lifecycle of a website, we suggest thinking about SEO from the earliest stages of development. Otherwise, you might run into complications that make your website easier to rebuild completely than to fix. If you want to know what does SEO friendly mean, continue reading this article, where we explain how to improve search engine optimisation at the earliest stages of web development.

Page structure and organization

To make your website SEO friendly, satisfy its users. High on-page time and low bounce rates can only be achieved with a high-quality product. And high quality starts with good structure.

Develop a content strategy

Whether you’re building a website to advertise products and services or simply need an informational business platform, it’s important to think about the content it will display. The most popular approach is creating a blog and then filling it with unique articles that highlight specific aspects of your area of business.

Outline a solid content strategy before beginning development. Understand the target audience you want your website to attract and how you want it to do so. Then use this knowledge to determine the content you want to spread and build a clear website structure to spread it efficiently.

Create an SEO friendly website structure

Successful websites tend to have a concise and logical structure. If the content on your website is easy to find and comfortable to view, it’s likely that users will enjoy it more and spend more time looking at it.

Also, a clearly structured website is easier for search engines to index and crawl, which helps increase its search ranking. On top of that, some search engines pull website structures to create sitelinks.

Sitelinks are direct links to specific sections on the website that users can access from the search results page. This is a great way to help users quickly navigate your website and comfortably get the information they’re looking for.

Write appropriate title tags

Title tags are what users click on from the search results page. They’re also the title of the page and one of the most important sources of information about its contents.

There are several approaches you can take to turn title tags into an important lever for search engine optimization.

Keep them short and meaningful

All relevant information about page content should fit within 65 to 75 characters because this is how many characters are usually shown on the search results page. Of course, titles can be longer than that, especially if there’s good reason. As a general rule of thumb, though, keep titles short to avoid something important being cut off with an ellipsis.

Include keywords in the title

Include keywords in the title or, better yet, start with them. Keywords indicate what a page is about and help search engines decide which pages to show based on a user’s query. It’s important not to include too many keywords, however, and it’s also important to place keywords as close to the beginning of the title as possible so that search engines won’t identify the title as spam and users will have a clear understanding of the information they can find by following the link.

Use empathy

First and foremost, titles are for readers, not for search engines. Don’t make them an unreadable sequence of keywords just to get higher rankings. Make sure that readers can understand what each page is about after just looking at its title.

Make good use of meta tags

Meta tags extend the information provided by title tags. There are different types of meta tags, each serving a specific purpose.

Meta description tag

The meta description tag is a short description of the page content and is located below the title tag.

Often including keywords, meta descriptions draw users to pages by giving them more insight about their contents.

There’s no specific limit for meta description length, but search engines usually display about 160 characters. Like with title tags, you should try and stay within the limits, but it’s not a serious issue if you don’t.

What is SEO in web development?

What is SEO in web development?

SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web design process -- not added in later

Search Engine Optimization (SEO) is a methodology by which developers make websites best seen by 'crawlers,' or 'bots,' -- programs that roam the Internet looking for new content, categorizing it, and determining if content is worthy of inclusion in search results.

By and large, these bots look for 'Meta' information (contained in the header of the document,) key words, and images. Software then determines if the content of the site is consistent with the meta information.

If SEO isn't consistent with the site's content, it's not likely to get noticed by browsers. If your website has effective SEO, the site is likely to be more highly ranked among others, and with that ranking, more popular. With that popularity comes higher rankings, as well. Most people don't bother going to the second page of a search result, so successful SEO is key.

Coders used to have a way of 'tricking' bots into thinking the site was about something it wasn't. They would create large blocks of text the same color as the background of the document. You couldn't see it, but the bots could. Porn sites were famous for it -- they would add large blocks of text that had words like, 'Car,' 'Football,' ,'Sports,' as well as 'Porn' terms. When someone searched for 'used car,' the search engine would return porn. Bots have gotten more sophisticated since.

Checklist – What You Need to Build a Website

Checklist – What You Need to Build a Website

If you want a website where you are not accepting any payments online (not an online store), don’t need the capability for people to book appointments online, or managing paid members, you will find the bare basics below are often enough for 

you to build a good, functional website to get you started.

9 Things You Need To Start a Website

#1 – Domain Name

#2 – Business Email Address

#3 – Website Building Software

#4 – Website Hosting

#5 – Website Template Design

#6 – Logo Design

#7 – High-Quality Images for Website

#8 – Image Editors

#9 – Google Analytics

#1 – Domain Name

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A domain name is often the first thing you need when starting a website. It is your digital address that people will use to get connected to your website.

For example, the domain name for this website is ajworks.in

Some popular domain name providers are GoDaddy, Domain.com, and NameCheap. You can easily check if the name you want is available and how much it will cost, which is usually around $10 – $20 per year.

#2 – Business Email Address

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I am a believer of business email address for anyone who is serious about building a business.

Why?

There is nothing more effective in crushing your website’s or your business’ credibility with emails like “abccompany@aol.com” or “fitnesscoach@gmail.com”.

The first question that pops into my mind is – “wow, they can’t even afford $5 a month on a business email? This doesn’t look very professional. Is their service or product even reliable?”

I know that sounds harsh and judgmental, but that’s how a lot of people think!

It’s not easy to build trust and gain credibility on the internet. When I see businesses using free email accounts for their business website, it really makes me question how robust and trustworthy is the business.

This creates unnecessary doubt that you really don’t need – especially if you are starting a new business.

Sure, if I already know your business and I’ve been using your service for years, I can care less about what email address you use.

Web hosting features

Features of a Hosting Plan

The basic features of a hosting plan include:

Disk Space

All hosting accounts offer a certain amount of disk space that you can use to store your web files. It is recommended that you have some sort of estimates on what you need for various tasks. How much space will you need for your emails, web files, databases, etc. By breaking down your usage, you can better estimate how much space you should go for.

Email Accounts

Email accounts are a common feature of hosting, especially if you are hosting a domain. There are three main types of email accounts: POP3, forwarding, and aliases.

• POP3 accounts are the traditional inboxes. You have space on the server to store your emails, and at the same time, you can use an email program to download your mail. Each login and password combination usually equates to one account.
• Forwarding mail accounts are useful if you are employing the service of another company to filter your emails for you. Rather than storing your emails on your mail server, emails are redirected to another email address.
• Aliases accounts are similar to forwarding mail accounts. Some hosts allow you to setup a catch-all alias, which is often used to collect emails sent to addresses not recognized by your mail server.

FTP Access

After you have created your web pages on your computer, you need to transfer those files to your web server. The files are transferred to the server by use of FTP.

Web Hosting - Part III

What is ASP Web Hosting?

ASP web hosting refers to web hosting companies who provide support for ASP, or Active Server Page.

What is ASP?

ASP/Active Server Pages are HTML pages with embedded ASP scripts. ASP scripts are processed on the server before the page is sent to the visitor's browser. ASP allows you to create dynamic database driven pages, a visitor can access data in a database and interact with page objects such as Active X or Java components.

How does ASP work?

When you type in a URL in the Address Box of your browser, you are asking the web server to send the file to your computer. If the file is standard HTML, then the file that your web browser receives will look exactly the same as it did on the web server. However, if an ASP file is sent to your computer from the server, it first runs the HTML code, then the ASP code. The ASP code could be anything such as the current time, date, or other such information.

How to find an ASP web host?

You will need to find a web host who will host your website on a Windows server. It is safer to host your ASP pages on a Windows server as they are more stable and most ASP components work specific to Windows. You also need to consider if your website uses a database, such as SQL and Access. Make sure your web host provides support for the type of database your website requires.

Domain Name Server (DNS)

Each computer on the Internet is assigned a unique address, called an IP address. A typical IP address looks like this: 199.123.456.7

It is very difficult to keep in mind the IP addresses of all the websites we visit daily. Words are easier to remember than strings of numbers. This is where domain names come into the picture. When you visit a website, all you need to know is its URL. Computers remember numbers, and DNS helps us convert the URL into an IP address that the computer can understand.

When you type in domain.com into your browser, the browser first needs to get the IP address of www.domain.com. The browser contacts a DNS server to query the location of the server where the webpages are stored. Think of it as a directory service of IP address.

The classic phonebook directory analogy, you need to find the company "Joe's Bookstore", you look in the directory and see that it is located on 123 Main Street. Then you go to the address to visit the store.

Which Web Server - Linux or Windows?

The truth of the matter is these two web server platforms are functionally equivalent, it all depends on what are your hosting needs, and what are you most comfortable with.

Both platforms differ in cost, ease of use, versatility and stability. Windows costs more than Linux.

Linux	Allows for running scripts written in PHP, Perl, Python and other Unix-originated languages. It usually supports MySQL and PostgreSQL databases.
Windows	Allows for running ASP scripts and utilizing .NET and other Microsoft technologies. It supports Microsoft SQL Server and Access database.

If your website does not require any scripting support, you should choose Linux hosting because they are more economical. However, if your website needs scripting and database support, you should choose the platform that supports the technologies you use.

Web Hosting - part II

Types of Web Hosting Services

There are various types of web hosting services available to host your website. Before signing up for web hosting services, it is important to understand what kind of service your website needs, the kind of server you or your business needs, your budget, and what type of services the web host offers.

Hosting options available are:

• Website Builders
• Shared Hosting
• Dedicated Hosting
• Collocated Hosting

Website Builders

Website builder services is a type of hosting service that caters to beginners who need to host a website, but lack the technical skills and knowledge to build one. Website builder services typically provide you with an online browser-based interface to build your website, and also host the website for you without any additional setup.

Shared Hosting

In a shared hosting environment, your and other website owners shared one server. This includes sharing the physical server and the software applications within the server. Shared hosting services are affordable because the cost to operate the server is shared between you and these other owners. There are, however, a number of down sides, such as being slower.

Dedicated Hosting

In a dedicated hosting environment, you have the entire web server to yourself. This allows for faster performance, as you have all the server’s resources entirely, without sharing with other website owners. However, this also means that you will be responsible for the cost of server operation entirely. This is a good choice for websites that requires a lot of system resources, or need a higher level of security.

Collocated Hosting

In this type of hosting, you will purchase your own server and have it housed at a web host’s facilities. You will be responsible for the server itself. An advantage of this type of hosting service is you have full control of the web server. You can install any scripts or applications you need.

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Web Hosting - Basic concept

What is Web Hosting?

Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your webpages will be delivered to them through the browser.

Most hosting companies require that you own your domain in order to host with them. If you do not have a domain, the hosting companies will help you purchase one.

Here are some features you should be expecting from your hosting provider:

Email Accounts	As mentioned earlier, most hosting providers require users to have their own domain name. With a domain name (e.g. www.yourwebsite.com) and email account features provided by your hosting company, you can create domain email accounts (e.g. yourname@yourwebsite.com).
FTP Access	The use of FTP lets you upload files from your local computer to your web server. If you build your website using your own HTML files, you can transfer the files from your computer to the web server through FTP, allowing your website to be accessed through the internet.
WordPress Support	WordPress is an online website creation tool. It is a powerful blogging and website content management system, which is a convenient way to create and manage website. WordPress powers over 25% of websites on the internet. Most hosting providers will tell you right away if their plans are WordPress-compatible or not. The simple requirements for hosting your WordPress websites include: PHP version 7 or greater; MySQL version 5.6 or greater.

If you decide to create and host your website with ajworks.in , in addition to access to the drag and drop site builder, you can get a custom domain, email addresses, and web hosting all bundled into one subscription

How can my online business benefit from a web hosting service?

In order to publish your website online, your business website requires a web hosting service. However, a web host gives business owners more than just web hosting services! For example, web hosting firms typically employ in-house technicians to make sure their clients' websites are up and running 24/7. Plus, when website owners are in need of help or troubleshooting (e.g. script debutting, email not able to send/receive, domain name renewal, and more), the web host's in-house support are the go-to people. A professional web hosting service ensures a hassle-free experience for business owners, so they can efficiently focus their time and effort on their businesses.